Reach A Larger Audience

INDUSTRY INSIGHTS
TO REACH A LARGER AUDIENCE

Here are 5 ways that you can increase your fanbase as a musician. We will go from least likely to most likely.

Think of your project as starting as a seedling and growing from there. Think of each step as a new branch on your tree. The more you put your music out there and engage with your audience, the more these branches will grow and create new branches. With each new branch comes the opportunity to reach a larger audience.

Summary from video

5. Place Your Music On Streaming Services

Make sure to get your music up on streaming services such as Apple Music, Spotify, Google Play Music, Amazon Music, YouTube, Soundcloud, and Bandcamp. Simply uploading your music to these services isn’t going to do much for you, but it is the first and most essential step to growing your audience. You can use tools such as DistroKid that will automatically release your music to all of these streaming services.

4. Podcasts

You do not need to start a podcast of your own, but finding a podcast that will use one of your songs or let you write a song for their into and outro can get your music heard and help you to reach a larger audience, which is always a good thing.

3. Playing Shows

Get out there, play shows and engage with your audience as well as other musicians. Start by playing local and regional shows which can eventually lead to touring. Each audience member is a potential fan who may then tell a friend or two about you, leading to more growth. Remember, live shows can negatively impact your image as an artist if you aren’t ready, so start small, gather constructive criticism from friends and family members, and be prepared!

2. Social Media

You need to be active on social media to reach a larger audience and stay relevant as an artist. Get creative and make simple videos to place your music behind. Hire a videographer to create a promo or music video for your project. Having a professional looking music video will help you to look more professional as an artist helping you to reach a larger audience and potentially “go viral” which is the goal. Use any platform you can, Instagram, Facebook, TikTok… just stay consistent and stay active across your channels.

1. Collaboration

The more you make music, the more likely people are to hear it… especially when you are creating music with other artists or musicians. Do not only think about collaborating with other musicians, collaborate with any type of creative, artists, visual artists, videographers. The more you collaborate, the more people you reach, and the more potential you have to reach a larger audience.

Try these 5 simple steps for the next 3 to 6 months and let’s see how much you’ve grown!

Watch the video in this post to see the entire process in detail.

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With clients ranging from U2 to Blink-182, Akon to T-Pain, Alicia Keys and Swizz Beatz ,Signature Sound has had a role in over 150 million in album sales. The mix engineers at Signature Sound Mixing & Mastering make this heritage available to you, anywhere in the world through our tutorials.